Shopping Cart Script
Shopping Cart Script
Several of the large box stores and some of the smaller boutique stores have taken their business online in the past 7 years. Some have been more successful than others. What does it take to be successful online? How do you develop a successful online business?
There are 3 core things you need, one is having a business that is relevant to being online. In the beginning of the internet age being successful online in a retail business was few and far between. The ones that were the most successful were the ones with lots of dollars to invest in the technology for the back-end systems, not just the front end display.
You had to be able to meet customer needs for inventory and deliver solutions on time and be secure as well. Security was a big issue, people were concerned about buying online. This is still the case today, however several companies have developed secure technologies to transfer funds and keep information more secure online.
Online transactions have increased since the advancement of shopping cart technologies, 1-800#’s and improvements in online business software development. Alot of the recent revenue has been in the form of online advertising and having your site promoted through pay per click or search engines. But what does it take to make a successful online store?
1. You need to have a business that lends itself well to the internet, i.e,(You are selling books, information, software or intangible products). However in the last little while few years this has been changing.
2. You need to understand what market you are tapping and their buying behaviors if you are tapping a hard goods product. i.e. (EBay and the founders of Google understood this well in 1999 and 2000), although with much adaptation and understanding of how to develop models and create businesses online that would actually create revenue and create a profit that investors would actual back them and see the revenue happen. It was a long and ever changing process, but they had a group of people that had the expertise and connections needed if necessary.
3. You have to have a unique product presentation, yes you can sell baskets handmade from Africa or the latest software innovation, but you have to prove how it will improve people’s lives or make things more enjoyable for them from day to day. It has to provide some direct benefit that they think they can use in the immediate future.
Today the Internet is an immediate tool, before everyone was putting information online and content was expanding, now people are buying things online, things that fill more immediate needs. They are more comfortable with the use of the internet and the internet has expanded beyond the original U.S. military function it was designed for into a commercial entity. Alot has been benefited though in terms of time savings, travel costs and productivity advancements. Like any large entity things change, markets change and the opportunities change.
What is the next big opportunity on the Internet will be up to major players like Google, MSN and Yahoo, but other innovators with small software and small programs will come along like WAYN, video advertising and numerous other new technologies. The next 10-25 years of the Internet age will be very interesting to the global economy.
http://www.usabusinessgrowth.com & Growth Secrets.
Mr. Des Marais has assisted small businesses with expansion and growth for over 20 years. His expertise is in expansions, turnarounds and business development.
He has been a consultant and held positions in some of Americas and Canada’s fastest growing companies and led teams to top ten and #1 positions in Canada. He can be reached at (604)-338-6719.
He has helped several entrepreneurs develop and sell their business.
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ShopCMS Shopping Cart Script
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