Shopping Cart Software Frontpage
Shopping Cart Software Frontpage
When you are starting out, some of the terms and internet lingo can be very confusing. For example, what is the difference between a website, a landing page, and a squeeze page?
Note that “site” is part of the word “website.” A website is literally a place on the internet where people can find you. It generally consists of an address, also called a domain name or a url, and whatever you make available to your visitors.
People visiting a “traditional” website will first land on the “home” page. The traditional home page catches your attentions, lets you know what the website is about, and directs you to various parts of the website.
Most blog software automatically updates the content on your home page, creates new pages and links when you add posts, and manages the whole thing so visitors can easily move around your website. A blog home page is like the front page of a newspaper: it contains your most recent post(s), possibly an eye-catching ad or two, and invitations to dig deeper into stories and topics of interest.
Another strategy some people use is to create a website with the sole purpose of selling a single product or service. In this case, the landing page is a one-page, long sales letter with the sole purpose of getting someone to buy the product/service being sold. Any other pages on the website support the sale. Examples of additional pages will have things like privacy policies, warranties and disclaimers, and links to a shopping cart.
Affiliate vendors/advertisers often create landing pages, also known a pitch page or destination page. Affiliate publishers working with those vendors, attract possible customers and direct them to these landing pages, often pre-selling the product with a review or a recommendation.
“Squeeze page” is another term you may hear. Smart sellers want to build a list of people who have expressed interest in what they are selling. Some do this simply by asking people to sign up for a newsletter, usually asking for the person’s name and email address. The request can set up as a sign-up box prominently displayed on the seller’s website.
Some people use “popup boxes.” These are simply mini-web pages that pop up in front of the web page and try to get you to do something, like sign up for a newsletter or click on an offer. “Popup boxes” tend to annoy many people. Because of this, there are now many ways to block “popups” so they do not interrupt what you are doing.
A “squeeze page” is very similar to a “popup box.” It is usually a single web page and cannot be easily blocked. The “squeeze page” generally appears before a visitor can get to the page with desired content. Often it will require contact information, such as a name and email address, before the visitor can get to the desired page. As you might guess, this can be extremely annoying. “Squeeze pages” can be effective, but the wise person will test carefully before using them on a widespread basis.
Judy Downing is a small business coach, consultant, and freelance writer. She shares tips, techniques and strategies with small business owners to clarify and enhance their customer and business practices. Visit her blog at http://homebizjourney.com
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