Website Shopping Cart Software
Website Shopping Cart Software
It’s easier and less expensive to turn a first time customer into a repeat buyer than it is to acquire new customers.
Ecommerce websites should never neglect a customer once a purchase is made. A first time customer can turn into a repeat customer, referring friends in the process.
Here are 5 simple, inexpensive ways to impress a first time customers so they will remember your company website next time they make a purchase.
It is hard to convince online shoppers to trust a website they have never purchased from in the past.
A simple email acknowledging their order is essential. If your shopping cart software does not do this automatically, send a personalized email stating their order was received and thank the customer for choosing your company to do business with. Once the customer’s order is shipped, send another email stating the date the item was mailed and the shipping method used. Include a tracking number if applicable. Always immediately acknowledge any delay in processing the customer’s order. Nothing is worse for a customer who is already hesitant about placing an online order to be left wondering if the order and their financial information was even received by a company.
Answer customer inquiries promptly.
People remember doing business with a website that answers questions and inquiries promptly. Never refer to a customer by a number in email or telephone communications. Let your ecommerce customers know there is a real person behind the website that cares about their business. Canned answers to questions rarely impress customers either. You can be businesslike in your dealings with customers and still make them feel valued.
Ask first time customers for permission to email them in the future.
A vague newsletter sign up option is not good enough for ecommerce websites. Let your first time customers know that emails will include special deals or coupon codes for future purchases and follow through with special deals. Assuming you sell a quality product at a good price, your customers will be pleased, but they may forget all about your website. Keep your company name in front of previous customers with an email marketing campaign. People are more apt to make a purchase from an ecommerce website if they know the site is trustworthy and they received a good deal the first time they made a purchase. Customers will also be more likely to refer your ecommerce website to friends if the website name is on the tip of their tongue. That is what word of mouth marketing is all about.
Packaging is an overlooked way to turn first time customers into repeat buyers.
A well packaged item, neatly presented, makes a customer feel that the shipping costs were well worth the money. Packaging can also increase a customers perception of value. For many, an online purchase is an emotional decision. Spending an few extra pennies on quality packing materials is an inexpensive way to make a customer remember their purchase fondly.
The last trick is to include something special in each order for first time customers.
Depending on the products you are selling, a simple handwritten thank you note may be appropriate. More expensive products may require a small gift or sample that can be used with the product. For example, an ecommerce website selling cookware can include recipes or samples of exotic spices. A small gift differentiates your ecommerce website from the thousands of other websites selling the exact same products.
Consider first time customers to your ecommerce website the perfect target audience. They are proven online shoppers who are interested in the type of merchandise you sell. Any efforts to turn them into repeat customers will be far less expensive and time-consuming than acquiring new customers. First time customers are also likely to be friends with others who share an interest in what you are selling. Make your website one that they could feel good about referring to their friends.
The author writes about interactive marketing and social media marketing since 1999. He has a blog on social media marketing and email marketing on http://www.socialemailmarketing.eu.
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