Website Shopping Carts
Website Shopping Carts
People come to your website and they’re interested in your store and products. They get to the shopping cart, but abandon the purchase, leaving the site altogether. Do you know what I’m talking about?
You should know; an estimated 75% of all online shoppers abandon their order when they hit the shopping cart. And no: this isn’t because of “buyer’s remorse”.
The fact of the matter is, unless your website is ugly and extremely hard to navigate (which is sometimes the case, don’t get me wrong), the reason customers abandon their purchase at the shopping cart is because of uncertainty. They simply don’t know what to do so they leave.
The one vital mistake most ecommerce business owners make is that they focus all of their time and energy on the website itself, how it looks and all, instead of the checkout process. This is a huge mistake because no matter how nice your site looks, you don’t have a sale and make money until people buy things, and they need to check out if they’re to buy anything.
Fortunately, there are steps that you can take to increase your ecommerce conversion rates and obtain more sales from the visitors your site gets. I’ll get into a few of them here:
1. Be Honest With Total Costs Upfront
You have to know that one of the things people think about as they’re shopping or buying online is the end cost, with shipping included. This is a concern, and if you let it fester as they shop your store and you suddenly drop the price on them during the checkout phase, it could deter potential customers.
You’ll want to address all fears and concerns early on. Be very upfront with costs. Not mentioning them doesn’t make the concern go away. Instead, if you address the concern early, you can overcome it, which often times leads to a more enjoyable, tension-free shopping experience.
2. Take Steps Out Of the Buying Process
This is time-tested strategy for increasing e-commerce rates. Some websites make you jump through hoops to buy something, and the only thing that does is deter would-be customers. The goal of shopping carts and ecommerce is to make it as easy as possible for someone to buy something from your store. Therefore, you want to simplify the steps in your buying process to make it easy for someone to buy something.
Have you noticed how most big businesses or corporations have resorted to using a single line for checkout and stationing multiple cashiers at the end of the line, so everyone that wants to check out waits in the same line? That’s because if you have multiple lines to wait in, you’ll lose potential customers that otherwise would have bought something from you, but didn’t because they didn’t know what to do.
By only having one line to wait in, every single person knows what to do if they want to check out and buy something: wait in the one and only line.
3. Show The Progress Through The Check-Out Process
This is such a huge yet under-used strategy, but it’s highly effective. The one thing you need to understand is that if your customer doesn’t know what to do or isn’t shown what to do, chances are they won’t do it. That’s a big point to make, so re-read that last sentence.
Personally, I’d recommend numbering your checkout process. A great example of this is when you buy something from Godaddy, the domain registrar. They number their checkout process so even though it’s cluttered as heck with upsells, there’s still an order to it. They can throw crazy amounts of upsells and downsells in there, and they won’t lose too many customers since everything is laid out in a linear format that the customer can sequentially follow.
Implement this into your ecommerce business and you’ll see boosts in your conversions with a much lower shopping cart abandonment rate.
And before you go, what I’d like to do is give you access to a private tele-seminar I’m holding with expert internet marketer and e-commerce specialist Nick Breen on how to explode an e-commerce business using the internet. We’re also going to cover the new course Niche Blueprint, which details in exact steps how to create and blow up your own e-commerce stores, starting from scratch.
It’s going to be awesome and totally content-packed, so definitely be on the call at all costs. Here’s the link to get your free, private access: Private Tele-seminar Access. Be on the call!
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What is Good Website – Shopping Cart Elite
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